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MARKETING AND CX EXECUTIVE

Operating at the intersection of  marketing strategy, digital product and experience design

Eliot is an experienced marketing and digital transformation leader who develops strategies and initiatives that leverage the latest marketing technologies and experience design techniques in building a company’s brand or products to drive demand and create customer lifetime value. Having spent over 17 years in agency, consultancy, and brand-side marketing roles, he's learned the importance of design thinking and employs a highly collaborative, data-driven approach to solving complex business problems - the end goal being to deliver an exceptional customer experience that maximizes value for the business and the user. 

Over the course of his career, he has led the design and development of dozens of integrated marketing campaigns across web, mobile, display advertising, SEO/SEM, social, email, CRM and offline channels. He has the ability to design, build and nurture high performing teams that are passionate about delivering strong results while having fun in the process. He has a strong operational and analytical mindset rooted in rapid prototyping and agile methodologies, with excellent knowledge of the marketing technology and data landscapes.

Canadian-born, Eliot now resides in the SF Bay Area with his wife Stacey, daughter Isla and dog Winnie. When he has a free moment to spare, you’ll almost certainly find him on the water, surfing or in the mountains, biking.

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Home: About

SPECIALIZATIONS

Home: Skills

EXECUTIVE LEADERSHIP

MARKETING STRATEGY

DIGITAL TRANSFORMATION

DIGITAL PRODUCT STRATEGY

INTEGRATED MARKETING

DEMAND GENERATION /
PAID MEDIA STRATEGY

CUSTOMER EXPERIENCE

EXPERIENCE
DESIGN

MARKETING TECHNOLOGY

CUSTOMER INSIGHTS & ANALYTICS

SEGMENTATION & MARKET ANALYSIS

OPERATIONS & PLANNING

PORTFOLIO OF WORK

Home: Projects

GLOBAL B2B TECHNOLOGY LEADER

Supercharging demand in an overcrowded space

I designed a modern demand gen blueprint and optimized key digital touchpoints that resulted in a 30% increase in MQLs and an aligned marketing and sales organization.

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PROFESSIONAL EXPERIENCE

Home: Experience

DIRECTOR, GLOBAL DIGITAL MARKETING

MICRON TECHNOLOGY

May 2020 - May 2021

Directed a results-oriented global team of digital marketing practitioners across web and mobile, paid media/ advertising, digital events, social media, SEM, SEO, email and analytics with a focus on driving growth, engagement and advocacy for the brand.

GLOBAL SOCIAL MEDIA LEADER

GOOGLE

Dec 2019 - May 2020

Led the global and regional teams responsible for Google Cloud’s social editorial strategy and owned, paid and earned social programs.

DIGITAL MARKETING AND CX LEAD

PWC

Aug 2014 - Dec 2019

Directs large teams of cross-functional professionals across strategy, design, analytics, technology, and project management in digital strategy development for B2C and B2B brands across technology, financial services, retail, automotive and healthcare verticals.

HEAD OF GLOBAL SOCIAL MEDIA AND CAMPAIGNS

KPMG

Jul 2011 - Aug 2014

Developed the company’s global social, business, and content strategies, positioning KPMG as the most engaged Big 4 firm and moving the company from fourth to second in terms of share of voice. Built the global social media, content, and analytics teams, and grew to a team of 8 direct reports.

DIGITAL STRATEGY, MANAGER

BANK OF MONTREAL

Aug 2008 - Jul 2011

Led the digital marketing strategies for BMO’s brokerage and private banking lines of service, with a focus on client acquisition and retention leveraging web, display, social, email, search, and affiliate marketing channels.

DIGITAL PLANNING, ACCOUNT DIRECTOR

GREY GROUP

Jun 2006 - Aug 2008

Managed key accounts across the technology, telecommunications, and tourism sectors. Planned and managed online acquisition and retention campaigns for Blackberry’s professional services, financial services, SMB and government verticals, exceeding annual impression, click, and visit forecasts. Secured first social media sale in company history.

BRAND & LOYALTY MARKETING, ACCOUNT MANAGER

AIMIA

May 2003 - Jun 2006

Managed key accounts across the financial services and automotive sectors. Developed brand and loyalty marketing strategies for brands such as Royal Bank of Canada, BMO Financial Group, Ford, and Vancity Visa.

ACADEMIC EXPERIENCE

Home: Education

1996 - 2000

UNIVERSITY OF NEW BRUNSWICK

BACHELOR OF ARTS

MULTIMEDIA MANAGEMENT

2002 - 2003

SHERIDAN COLLEGE

POST-GRAD DIPLOMA

MARKETING MANAGEMENT

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